How to talk with the client?
Inherent in PR and marketing is a conversation with the client. Is there a good method to conduct a meeting consisting of the offer or discussion of important issues? Get to know a few tips.
Do not forget that the client is also a human being Our clients are people like you and me. They have their weaknesses, passions and dreams. Of course, going into the role of businessmen behave differently than at home, which is completely natural. The point is...
How important is the effect ROPO in the procurement process?
In many categories of consumers before making a final purchasing decision they make researchu online. This phenomenon is so called '. ROPO effect (Research Online, Purchase Offline).
For many brands of occurrence of the effect ROPO involve very serious consequences of business-use - Effect ROPO significantly affect the level of sales. Can also cause an outflow of customers to the competition, which provides them with the time / in researchu better, more reliable and convincing, but...
Customer Lifetime Value
To manage the Customer Lifetime Value (CLV) convinces more and more marketers. Studies show that loyal customers are worth as much as tenfold its first transaction purchasing. What is CLV, how it can be measured and used in marketing campaigns?
Poles at the forefront of blocking Internet advertising
Ads in the browser blocks 7 million Poles and approx. 198 million people worldwide, the majority of people under 35 years of age. It is estimated that 2016 ad blocking plug deprive advertisers approx. 26.8 billion.